TypeTrekking
When I travel, I look for good bike shops, coffee roasters, the library and cool typography (among other things). I seem to connect to places where there’s at least a few of these things to be discovered. Typography may be the most telling of all. I call this quirky quest TypeTrekking. Old signs and hand-painted typography seem to be a sign of a past craft where the sign-maker needed to actually understand letter-forms, color, contrast…style. Vinyl banner and plastic channel letters, the signs of the modern strip mall, read well from the road at 70mph. But it’s hard to consider them anything more than a marketing devise. Surely nothing close to craft or the artistry of some of these jewels from Italy, Croatia, Malta, Sicily, Sardinia, Mexico and small town America.
Follow the collection on Instagram at #typetrekking.