Brand Expression


The San Diego MTS, Metropolitan Transit System of buses and mass transit vehicles was designed by Miriello Grafico. The design program fully integrated the San Diego trolley, bus, Rapid line and metrorail. It remains an international award winning design example for transit graphics.


MTS / Metro Transit System

MTS Mass Transit Design System

Consistency helps build trust. For San Diego Metro Transit, consistency meant bringing the bus, trolley, ferry, and rail lines into a unified family. A system-wide Metro Transit re-brand relied on color and a bold graphic language to connect all modes with the attributes of the beloved red San Diego trolley. Operational brand-alignment included ending on-vehicle ads, daily washing, and one-card access to the now syncopated “red network.”