A United Barrio Logan Community
A waterfront neighborhood with a complex history like Barrio Logan, CA is smart enough to know culture is fragile. People new to the Barrio don't know what it went through and is going through, why it developed with richness and attitude. Guerrilla night-posters suggested the past is alive, that the future will be different if Barrio Unido. Tijuana/San Diego graphic designer Joel Sotelo took the campaign to heart when he crafted meaningful visuals meant to honor and unify a spirit.