Playing with LOHA

LOHA Architects and CIM Group recent project in Santa Monica. Branding and way-finding by MIRIELLO.

Here’s a short URBANIZE article about a LOHA Architects project in Santa Monica, CA. I enjoyed working with these guys and the developer CIM Group- trying to push the envelope a bit. Miriello provided the overall brand story, signage and way-finding design. Before it was even finished, UCLA purchased the project for the medical expansions. A fun design challenge on how to compliment and integrate with a super-strong architectural design language. Read article here