When proud Maxfli joined the TaylorMade | adidas family of brands, that meant repositioning Maxfli in the crowded aisle of golf balls. Maxfli became the nontraditional, maverick ball (a la Maxfli devotee Arnold Palmer). With its refreshed attitude,  repositioned and repackaged, Maxfli was back with renewed energy and a halo of moxie and defiance.