This private Christian university helps students find their own path. No mass graduations here. The story of Point Loma Nazarene University had to be clearer if it was to achieve it’s expansion goals. A simple drawn line served as a metaphor for a student’s growth and life-path. Replacing a formal logo-mark, the PLNU-line was a flexible and social approach to branding, one that thrives on fresh and creative executions.
The PLNU – line became a way to unify new-student orientations, to create event messages on campus, to spark participation, to…
A brand premise is a bit like a short poem – a bold idea open to interpretation. Brand guidelines are more like a novel, explaining step-by-step how the brand looks, feels and can unfold over time.
Designing key PLNU pace-setting communication pieces brought the brand guide to life and demonstrated how guidelines are there to encourage inspired communications, not limit them.
With the PLNU brand story and guidelines in place, each department played their role in the new university-wide website. PLNU marketing was now able to use their website as a tool to consolidate their message.