Consistency helps build trust. For Metro Transit, consistency meant bringing their bus, trolley, ferry and rail lines into a unified family. Our Metro Transit re-brand relied on color and a bold graphic language to connect all modes with the attributes of the beloved red San Diego trolley. Operational brand-alignment included ending on-vehicle ads, daily washing, and one-card access to the now syncopated “red network.”
Moving the perception of mass transit from Swiss-cheese to Swiss-watch.
A transit system citizens are proud to climb aboard. That reflects their city.