What is brand expression anyway… brand expression tweaks the marketing conversation away from the doing, toward the reason-for-the-doing. It asks the question, “What are we promising here?” When the purpose is more clear, “the doing” crystallizes – and a brand has a chance to fly.
Brand expression helps brands move – with the power of intention behind them.
6 thoughts about brand expression:
A good idea trumps a great design.
Smart brands come with a story inside.
The best ideas usually have no owner.
Simplification is a way to clarify what we mean.
The magic arrives when work and play merge.
(Let’s make that 5 thoughts.)