Miriello | brand expression

What is brand expression anyway… brand expression tweaks the marketing conversation away from the doing, toward the reason-for-the-doing. It asks the question, “What are we promising here?”  When the purpose is more clear, “the doing” crystallizes – and a brand has a chance to fly.

Brand expression helps brands move – with the power of intention behind them.

6 thoughts about brand expression:

A good idea trumps a great design.

Smart brands come with a story inside.

The best ideas usually have no owner.

Simplification is a way to clarify what we mean.

 The magic arrives when work and play merge.

(Let’s make that 5 thoughts.)